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The Proposal

on May 17, 2021

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Section 8 & 9- Choice of Media for the ad campaigns & Call to Action- H&M

Section 8 The advertisement's form of media takes place as a TV advertisement. I believe that this is the most effective form of advertising for the campaign as it shows the impact that recycling clothes can do on the environment. Here, in the advertisement they show a woman standing in the center on a green environment with recycled clothes. The point that gets across here is that the viewer can be like this woman and create a sustainable and eco-friendly living space. It is more effective than a radio advertisement as the viewer can see the impact that they have on the environment rather then listening to it. If it were a radio advert, I believe that people would pay no mind to the advert but since it is an TV advert I believe it is more effective as the audience can visually see that their goal is and how they can take part. Section 9 The adverts intended response mechanism and expected reaction is for people to learn more information about the campaign and change ...

Focus Group Videos and Questions

For my second idea, I suggest creating a giveaway for where the user can win a ticket to go to Cadbury's World for free. I believe that this will get more sales for Wispa chocolate bars as people would want to buy the chocolate bars so that they have the chance to win the prize. I will be giving away multiple tickets in the chocolate bars so that people will believe that they have more of a chance of winning and participate in the giveaway. My plan is to add a 5 second clip at the end of my advert to inform the user of the giveaway, I plan to have a regular person opening the Wispa chocolate bar to find out that they've won a ticket to go to Cadbury's world- a voice over will be playing saying "Anyone can be a winner- including you!" w Idea 1 is the idea that I will be choosing for my campaign to do. The idea for this advertisement is that two different age groups (to show that Wispa Chocolate bars are for everyone), are all bored in a park and look upset; sudden...

Pitch Evaluation

In the videos above, I present my Pitch for my advertisement for Cadbury's Chocolate, where I am creating a Television and Radio advertisement for the relaunch of the Wispa Chocolate Bar. In my presentation, I start off by presenting my executive summary. In my Executive Summary, I introduce myself to the audience and explain whom I am working for and what my job is (which is creating an advertisement for Cadbury's Chocolate) and what mediums they will be in. I also explain the synopsis of my advertisements so that they have a clear idea of what will happen in both of my advertisements and get a general idea of whom the target audience may be. In the Statement Of Needs, I explain the who I am specifically aiming my advertisement at and how I will try to appeal to my main target audience in my advertisement. Next, I explain my Key Message. In my key message, it explains that although I am aiming it at a specific audience, anyone can enjoy the chocolate bar. The Unique Selling ...

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The Proposal

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