The McDonald's 2020 Christmas advert first premiered on the 15th of November on ITV. According to research, ITV contains a gender neutral, young audience ranging from 16-34 years old. Usually, the most common customers at McDonald's would be a young age range, so broadcasting the advertisement on this channel would be very effective as more of their presumed intended target would see it.
The advert premiering on ITV maximizes the chances of people seeing the advert as from my research ITV's average audience is ranging from 16-34 year olds. It reaches 25% of this age bracket in an average week, being 3.6m viewers. Because of this, a vast more majority of people would see the advertisement compared to another broadcasting channel such as the BBC where the viewer age range is of an older age range.
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