When planning their advertisement, H&M had to consider a range of different legal and ethical issues before going ahead and filming the advertisement. To start, in the advertisement the viewer see's a range of different filming locations such as: a forest, restaurant, a house,ctiy, etc. To be able to film on those locations, H&M would of have to gain permission to film on them locations from the owner of the place such as the restaurant (for the forest, that is not the case however.)
Another thing that H&M would have to have to ask permission for is the backing instrumental music as the advertisement plays. If they did not create the music themselves, they would have to ask permission from the original creator to put the music in their advertisement otherwise they would not be able to use the music as they're breaking the Copyright Act.
Comments
Post a Comment