I have been contacted by Cadbury's Chocolate as they wish to re-launch some of their old brands. I have been asked to create a 30 second TV advertisement that will air on the television to showcase the re-release of their new brands and one radio advertisement as part of a well funded re-launch to make the public aware of the re-release of the beloved brands that are out there.
They require me to consider the market and its target audience for the product so that I know whom my product is aimed at whilst planning the product and where I should go in terms of advertising and basing it upon their interests. As well as the target audience, I am to consider legal and ethical constraints, to ensure that all components comply with the required codes.
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